Do I need a large following to monetise as a UGC creator?

No. UGC is valued for content quality, not audience size. Brands buy your videos to use as paid ads, not for you to publish on your own profile.

How long does it take to land the first client as a UGC creator?

With a basic portfolio of 3 to 5 well-executed pieces and an active outreach process, many creators land their first collaboration within the first few weeks. Consistency and portfolio quality are the determining factors.

Which type of UGC content pays the most?

Testimonial, unboxing and problem-solution videos for paid ads are the most in demand and best paid. Short vertical video for TikTok and Instagram Reels leads demand in Spain.

How do I set my rates as a UGC creator?

Consider the content type, number of pieces, usage rights (organic vs. paid ads) and your experience level. A video with paid ads rights is always worth more than one for organic use only.

Is it worth training in UGC before getting started?

Yes, especially if you want to position yourself from the outset as a creator who adds strategic value, not just content. Training focused on paid media sets you apart from 90% of creators who only know how to record.