"Incredible work with our UGC campaigns. The videos are authentic and have significantly improved our ROAS."
MG
María García
2 weeks ago
2000+
UGC Creators
+300%
Average ROAS
10 days
Delivery Time
50M+
Views Generated
What is Instagram Ads?
Instagram Ads offers one of the richest creative canvases in paid social — Reels Ads, Stories Ads, Feed Ads, Carousel Ads, and Instagram Shopping — each with distinct strengths depending on where your audience is in their buying journey. At PlusROI Media, we build Instagram Ads strategies that match the right format to the right objective, backed by authentic UGC content that feels native to the platform rather than interruptive.
Reels Ads are currently the highest-reach, most algorithmically favoured format on Instagram, and UGC-style vertical video is the creative approach best suited to them. Our production team creates short-form content specifically for Reels placements, with visual hooks in the first two seconds, natural pacing, and direct calls to action designed to convert viewers into customers. For a full breakdown of the production process, visit our UGC Video Production service. Brands that want a managed creator network feeding Instagram campaigns consistently can also leverage our UGC Creator Management programme for a continuous supply of platform-native assets.
Instagram Ads and Facebook Ads are managed through the same Meta Ads Manager, so coordinating your strategy across both platforms is essential for efficient budget allocation and audience management. Our Facebook Ads service handles the broader Meta ecosystem alongside Instagram, and our Paid Social Media Ads service extends this to TikTok, LinkedIn, and other channels for brands running multi-platform programmes. For brands also active on TikTok, our TikTok Ads service allows creatives produced for Instagram Reels to be adapted and tested on TikTok simultaneously.
We also specialise in Instagram Shopping campaigns — setting up product catalogues, tagging products in UGC videos and Stories, and running Dynamic Product Ads to reach in-market shoppers with relevant products at the right moment in their discovery journey.
Features
What does our service include?
Everything you need to achieve real results
Reels Ads
Short-form video ads that capture attention instantly.
Stories Ads
Immersive full-screen ads with direct CTAs.
Feed Ads
Native-looking ads that blend with organic content.
Shopping Ads
Product-tagged ads for direct purchase.
Influencer amplification
Boost creator content as branded ads.
Performance reports
Weekly reports with engagement and conversion metrics.
Our Process
How we work
An optimised process to deliver results in record time
Step 1
Format Strategy
We define the optimal format mix for your objective: Reels Ads, Stories Ads and Feed Ads.
Step 2
UGC Production for Instagram
We produce native vertical UGC videos with visual hooks, captions and CTAs tailored to each placement.
Step 3
Instagram Shopping Setup
We integrate your product catalogue and set up shoppable ad tags so users can buy directly from your ads.
Step 4
Audience Testing & Scaling
We test custom audiences, lookalikes and interests, scaling the best combinations while keeping CPA efficient.
Why us?
Why choose PlusROI Media?
Over 2,000 verified UGC creators worldwide
Optimised process: results in just 10 days
Authentic content that builds trust
Usage rights included for paid media
Team specialised in performance marketing
Measurable and scalable results
Before vs After
Without PlusROI
✕Low ROAS
✕Generic content
✕No strategy
✕Slow results
With PlusROI
✓+300% ROAS
✓Authentic UGC
✓Data-driven strategy
✓10-day delivery
+300%
Average ROAS
"
Our clients see results from the first week. Authentic UGC content connects with audiences in a way that traditional advertising simply cannot match.
PR
PlusROI Media
International UGC Agency
FAQ
Frequently asked questions
We create Reels Ads, Stories Ads, Feed Ads, Carousel Ads, and Shopping Ads. Each format is optimised with UGC content to maximise engagement and conversions.
Yes, we produce UGC content specifically designed for each Instagram format. Our creators produce Reels, Stories, and static content that feels native to the platform.
Performance on Instagram Ads depends on your product, pricing, creative quality, and how well your audience targeting is calibrated. In well-optimised campaigns, Reels Ads with native UGC content are generally designed to outperform polished brand productions in ad auctions, as the format rewards authenticity and watch time. We set realistic benchmarks during onboarding based on your category and track performance transparently with weekly reporting.
Yes, we set up and manage Instagram Shopping campaigns with product-tagged UGC content. This allows users to purchase directly from the ad, reducing friction in the buying process.
Yes, we specialise in amplifying creator and influencer content as branded ads through partnership ads (formerly branded content ads). This combines the authenticity of creator content with the targeting power of paid media.
We use A/B testing of creatives, audiences, and placements. We analyse performance data daily and make adjustments to maximise ROAS. We also rotate creatives regularly to combat ad fatigue. For brands wanting to coordinate Instagram with Facebook and TikTok, our Paid Social Media Ads service provides unified multi-platform management.
Related services
Explore our complementary services
Boost your results by combining our specialised services
Ready to start?
Ready to create content that converts?
Book a free call and discover how we can help you with instagram ads.
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