"Incredible work with our UGC campaigns. The videos are authentic and have significantly improved our ROAS."
MG
María García
2 weeks ago
2000+
UGC Creators
+300%
Average ROAS
10 days
Delivery Time
50M+
Views Generated
What is Facebook Ads?
Facebook Ads remains one of the most powerful performance advertising channels available, giving brands access to over two billion active users across a sophisticated targeting ecosystem that includes custom audiences, lookalike modelling, detailed interest targeting, and dynamic product catalogue ads. At PlusROI Media, we manage Facebook Ads campaigns for international brands — from initial account audits and campaign architecture through to daily optimisation and creative refresh.
The Meta ads ecosystem covers both Facebook and Instagram from a single Ads Manager, which means your Facebook strategy should always be considered in the context of your broader Meta presence. We manage placements across both networks in a coordinated way, allocating budget to where performance data shows it working hardest. For Instagram-specific creative formats and strategies, see our dedicated Instagram Ads service. Brands that also run campaigns on TikTok can coordinate both channels under a single strategy through our TikTok Ads service.
Creative is the most controllable variable in Meta campaigns, and UGC-style video consistently performs well across Facebook placements — particularly in retargeting sequences where social proof from real customers helps convert undecided buyers. Our UGC Creator Management team ensures a steady supply of fresh, authentic video creatives that cycle through testing and prevent ad fatigue. Each batch of creatives is produced following our proven UGC Video Production workflow, delivering assets ready for Facebook placements with full paid media rights included.
Technical setup is handled end-to-end: Facebook Pixel, Conversions API (CAPI), custom events, advanced attribution, and catalogue integration for ecommerce brands. For a joined-up view of how Facebook Ads fits into a broader multi-channel strategy, explore our Paid Social Media Ads service.
Features
What does our service include?
Everything you need to achieve real results
Account audit
Complete analysis of your current account and opportunities.
Campaign structure
Optimised setup with testing and scaling campaigns.
UGC creatives
Authentic content that outperforms traditional ads.
Advanced audiences
Custom, lookalike, and retargeting audiences.
Conversion tracking
Pixel, CAPI, and advanced attribution setup.
Weekly reports
Detailed reports with metrics and recommendations.
Our Process
How we work
An optimised process to deliver results in record time
Step 1
Campaign Architecture
We define your Meta campaign structure: objectives, ad set segmentation, CBO budgets and bidding strategies.
Step 2
UGC Creative Production
We produce authentic UGC creatives — testimonials, unboxings and demos — optimised for Facebook placements.
Step 3
Audience Build & Retargeting
We build custom audiences and lookalikes, and design retargeting sequences for every funnel stage.
Step 4
Daily Optimisation & Reporting
We optimise CPA and ROAS daily and deliver weekly reports with winning creative analysis and next actions.
Why us?
Why choose PlusROI Media?
Over 2,000 verified UGC creators worldwide
Optimised process: results in just 10 days
Authentic content that builds trust
Usage rights included for paid media
Team specialised in performance marketing
Measurable and scalable results
Before vs After
Without PlusROI
✕Low ROAS
✕Generic content
✕No strategy
✕Slow results
With PlusROI
✓+300% ROAS
✓Authentic UGC
✓Data-driven strategy
✓10-day delivery
+300%
Average ROAS
"
Our clients see results from the first week. Authentic UGC content connects with audiences in a way that traditional advertising simply cannot match.
PR
PlusROI Media
International UGC Agency
FAQ
Frequently asked questions
Absolutely. Facebook remains one of the most powerful advertising platforms with over 2 billion active users. The key is using the right creatives, and UGC content consistently outperforms traditional ads on the platform.
We recommend a minimum of €1,000/month to obtain significant data and optimise campaigns. We manage budgets from €1,000 to €200,000 per month.
Yes, we manage campaigns across the entire Meta ecosystem (Facebook + Instagram) in a coordinated way. We optimise content and placements for each platform to maximise results.
We typically start seeing significant results within the first 2-3 weeks. The learning phase lasts between 5 and 7 days, and from there we optimise to scale.
Yes, we handle the complete technical setup: Facebook Pixel, Conversions API (CAPI), custom events, and advanced attribution. This ensures accurate tracking of all conversions.
We run awareness, traffic, engagement, lead generation, and conversion campaigns. We adapt the strategy and objectives to each phase of your sales funnel. For a full multi-platform view, our Paid Social Media Ads service coordinates Facebook with TikTok and other channels in a single strategy.
Related services
Explore our complementary services
Boost your results by combining our specialised services
Ready to start?
Ready to create content that converts?
Book a free call and discover how we can help you with facebook ads.
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