"Incredible work with our UGC campaigns. The videos are authentic and have significantly improved our ROAS."
MG
María García
2 weeks ago
2000+
UGC Creators
+300%
Average ROAS
10 days
Delivery Time
50M+
Views Generated
What is Paid Social Media Ads?
Paid Social Media Ads management at PlusROI Media covers the full multi-platform landscape — Meta (Facebook and Instagram), TikTok, and LinkedIn — under a single, coordinated strategy. Rather than treating each platform as a silo, we build cross-channel paid social programmes where budget allocation, creative strategy, and audience targeting are planned together to maximise the efficiency of your total advertising investment.
One of the most consistent findings across paid social campaigns is that UGC-style creative — authentic, creator-filmed video content — tends to outperform polished studio productions in ad auctions, particularly on TikTok and Instagram Reels placements. Our UGC Creator Management team supplies the creative pipeline that feeds our paid media campaigns, ensuring a steady flow of fresh, tested content without creative fatigue. The production process behind each creative is detailed in our UGC Video Production service, which delivers publish-ready assets with full paid media rights in a standard 10-day turnaround.
Our technical setup covers pixel implementation, Conversions API (CAPI) integration across Meta and TikTok, custom and lookalike audience construction, and multi-touch attribution modelling. We also manage retargeting sequences and catalogue campaigns for ecommerce brands, and run international campaigns across Spain, Latin America, the UK, and wider Europe. You can see how this approach has delivered results for brands across multiple sectors in our case studies.
If you want to go deeper on a specific platform, explore our dedicated services: TikTok Ads, Facebook Ads, and Instagram Ads — each with platform-specific strategy, creative formats, and optimisation frameworks built in.
Features
What does our service include?
Everything you need to achieve real results
Multi-platform strategy
Coordinated campaigns across Facebook, Instagram, and TikTok.
UGC creatives
Authentic content that outperforms traditional ads.
Advanced segmentation
Custom and lookalike audiences for maximum precision.
Daily optimisation
Continuous monitoring and adjustment of campaigns.
Attribution analysis
Multi-touch tracking to understand the customer journey.
Budget scaling
We scale from €1,000 to €200,000 per month profitably.
Our Process
How we work
An optimised process to deliver results in record time
Step 1
Multi-Channel Audit & Strategy
We analyse your audience, competitors and goals to define the optimal platform mix and objectives per channel.
Step 2
Platform-Specific UGC Production
We produce UGC creatives tailored to each format: vertical for TikTok and Reels, square for Feed.
Step 3
Campaign Launch & A/B Testing
We configure campaigns, custom audiences and lookalikes, running simultaneous A/B tests on creatives and copy.
Step 4
Optimisation & Budget Reallocation
We redistribute budget towards the best-performing platforms and creatives, scaling winners efficiently.
Why us?
Why choose PlusROI Media?
Over 2,000 verified UGC creators worldwide
Optimised process: results in just 10 days
Authentic content that builds trust
Usage rights included for paid media
Team specialised in performance marketing
Measurable and scalable results
Before vs After
Without PlusROI
✕Low ROAS
✕Generic content
✕No strategy
✕Slow results
With PlusROI
✓+300% ROAS
✓Authentic UGC
✓Data-driven strategy
✓10-day delivery
+300%
Average ROAS
"
Our clients see results from the first week. Authentic UGC content connects with audiences in a way that traditional advertising simply cannot match.
PR
PlusROI Media
International UGC Agency
FAQ
Frequently asked questions
We manage campaigns on Facebook, Instagram, TikTok, LinkedIn, and Pinterest. We adapt the strategy and content to each platform to maximise results.
We recommend a minimum of €1,000/month per platform to obtain significant data. We manage budgets from €1,000 to €200,000 per month, adapting the strategy to each investment level.
Yes, we create UGC content specifically optimised for each platform. Our creators produce videos and images designed to maximise CTR and conversions in paid campaigns.
We use tracking pixels, Conversions API, and advanced attribution tools. We provide weekly reports with key metrics: CPA, ROAS, CTR, CPM, and winning creative analysis.
Yes, we manage international campaigns with content adapted to each market. We have experience in Spain, Latin America, the UK, and the rest of Europe.
ROAS is highly dependent on your product category, average order value, margins, and competitive environment. In well-structured paid social campaigns that combine authentic UGC with systematic creative testing and audience optimisation, results can improve meaningfully over time. We establish category-specific benchmarks during onboarding and provide transparent weekly reporting so you always understand where performance stands.
Related services
Explore our complementary services
Boost your results by combining our specialised services
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Ready to create content that converts?
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