"Incredible work with our UGC campaigns. The videos are authentic and have significantly improved our ROAS."
MG
María García
2 weeks ago
2000+
UGC Creators
+300%
Average ROAS
10 days
Delivery Time
50M+
Views Generated
What is UGC Gaming?
UGC Gaming is a specialist content discipline that combines the authenticity of user-generated content with deep knowledge of gaming culture — producing gameplay videos, reviews, tutorials, and User Acquisition ad creatives that resonate with real players across mobile, PC, and console platforms. At PlusROI Media, our gaming creator network is made up of active gamers who understand how to communicate game mechanics, progression systems, and social features in a way that feels credible to gaming audiences.
For mobile games and apps running User Acquisition campaigns, UGC-style creatives are a proven format for paid social — particularly on TikTok and Meta, where authentic gameplay footage and honest player reactions are designed to capture the attention of in-market users more effectively than polished studio animations. Our TikTok Ads team works directly alongside our gaming UGC production team to ensure creatives are built with ad performance in mind from the first frame. For gaming studios running campaigns simultaneously on Meta platforms, our Facebook Ads service manages the same creative assets across Facebook and Instagram placements. Brands wanting a single strategy coordinating all paid channels can manage everything through our Paid Social Media Ads service.
Beyond UA creatives, we produce gaming content for organic channels: gameplay walkthroughs, feature highlight reels, new player tutorials, and review-style content that helps your game build credibility and community. This content is produced by creators who play the games they represent, bringing the kind of genuine enthusiasm that gaming audiences can immediately identify as authentic versus scripted. The gaming creator talent used for these productions is drawn from the same verified network managed by our UGC Creator Management team.
For the full production workflow — from creative strategy and scripting through to editing and rights delivery — our UGC Video Production service covers everything needed to deliver publish-ready gaming content at scale, typically within a 10-day turnaround from brief approval.
Features
What does our service include?
Everything you need to achieve real results
Gaming creators
Network of creators specialising in video game content.
Gameplay UGC
Authentic gameplay videos showing the real experience.
Reviews and tutorials
Educational content that helps new players.
UA Ads
Creatives optimised for User Acquisition campaigns.
Streaming content
Content adapted for Twitch and YouTube Gaming.
Gaming metrics
Download, retention, and LTV tracking.
Our Process
How we work
An optimised process to deliver results in record time
Step 1
Game & Audience Analysis
We study your game genre, mechanics, player persona and competitors to identify the best UGC formats.
Step 2
Gaming Creator Selection
We select active gamers from our verified network who play your genre and connect with your community.
Step 3
Gameplay UGC Production
Creators record authentic gameplay, reviews and tutorials optimised as UA ad creatives.
Step 4
UA Testing & Creative Optimisation
We test multiple creative angles, analyse CPI and CTR data, and scale the winning formats.
Why us?
Why choose PlusROI Media?
Over 2,000 verified UGC creators worldwide
Optimised process: results in just 10 days
Authentic content that builds trust
Usage rights included for paid media
Team specialised in performance marketing
Measurable and scalable results
Before vs After
Without PlusROI
✕Low ROAS
✕Generic content
✕No strategy
✕Slow results
With PlusROI
✓+300% ROAS
✓Authentic UGC
✓Data-driven strategy
✓10-day delivery
+300%
Average ROAS
"
Our clients see results from the first week. Authentic UGC content connects with audiences in a way that traditional advertising simply cannot match.
PR
PlusROI Media
International UGC Agency
FAQ
Frequently asked questions
We work with mobile, PC, and console games, especially casual games, RPGs, social games, hyper-casual, and strategy games. We adapt the content to each game's genre and audience.
Yes, all our gaming creators are active players who understand gamer culture and community. This guarantees authenticity in every video and real connection with the audience.
Yes, we create content adapted for streaming on Twitch, YouTube Gaming, and other gaming platforms. From short clips to full gameplay sessions.
We create UGC creatives optimised for UA campaigns on social media platforms including TikTok and Meta. Authentic gameplay footage and real player reactions are designed to perform well in ad auctions because they match the native content style users expect in their feeds — which can help improve click-through rates compared to more polished production styles. Results vary by game genre, target audience, and platform.
We work with studios of all sizes, from indie developers to large publishers. We adapt the strategy and budget to each project's needs.
Yes, we have gaming creators in Spanish, English, and other languages for international campaigns. This allows localising content and maximising impact in each market. For a full view of the production process behind gaming UGC creatives, visit our UGC Video Production service page.
Related services
Explore our complementary services
Boost your results by combining our specialised services
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Ready to create content that converts?
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