MOBILE GAMING
UGC ADS
Gaming content that makes you download instantly
Hooks in 3 seconds, authentic gameplay, and social proof that converts.
Gaming content that converts
We apply the best practices of mobile gaming ads to create UGC that truly boosts downloads and user acquisition.
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3-second hooks
The first 3 seconds that decide everything. We create irresistible opens that stop the scroll and spark immediate interest.
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Authentic gameplay
Real reactions from first matches. Frustrations, epic wins, and ‘a-ha’ moments that connect with your audience.
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Progression showcases
Before/after scenes showing character growth, unlocks, and rewards. The power of visual progression.
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Social proof gaming
Rankings, multiplayer, competitions. Content that proves others are already playing and winning.
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Micro-content tutorial
Visual onboarding that teaches mechanics in seconds. Reduces drop-off and boosts Day 1 retention.
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Platform optimization
Each social network is different. We optimize vertical/horizontal format, duration, and hooks for each specific platform.
Who is this service for?
Studios and publishers that need scalable user acquisition with content that truly works in 2025.
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High CPI Problems
Your cost per install is sky-high and you need creatives that truly convert.
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Low Retention Games
Users download but don’t stay. You need engaging visual onboarding.
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Scale-up Ready
You have a UA budget but need high-quality creative assets to scale.
The power of TikTok Shop
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3-Second Rule
Instant hook that stops the scroll
85% view rate
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Sound-Off Optimized
Works without audio, with text and visuals
70% usuarios
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Authentic Gameplay
Real gameplay, no fake cinematics
+200% CTR
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Clear Progression
Clear Progression
+150% CVR
Types of content that work
First-time reactions
The authenticity of someone discovering your game for the first time. Genuine reactions that build trust.
+45% install rate
Achievement moments
Captures of victories, level-ups, and unlocks. The power of showing progression and visual rewards.
+60% D1 retention
Fail & retry loops
Moments of challenge and overcoming obstacles. Show that the game is engaging but not impossible.
+35% session time
Resultados reales de nuestros clientes
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-65%
CPI reduction
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+280%
CTR improvement
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72%
Day 1 retention
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8.5M
installs generated
"Our CPI dropped by 65% and D1 retention rose to 72%. UA ROI had never been this high."
— Head of Growth, Hyper-Casual Studio
Our data-driven process
1
Game & Audience Analysis
We analyze your game, competition, and top-performing ads to create the winning strategy.
2
Hook Development
We create multiple testable 3-second hooks based on data from high-performing mobile games.
3
UGC Production
We record authentic gameplay with selected creators who represent your target demographic.
4
Performance Testing
We A/B test all creatives to optimize CTR, CVR, and CPI before scaling up.
Types of content we create
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TikTok
Vertical 9:16, hooks trends-based
15-30s
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Meta
Square 1:1, social proof heavy
6-15s
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YouTube
Horizontal 16:9, deeper gameplay
30-60s
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Snapchat
Vertical authentic, Gen Z tone
3-10s
No commitment. Full guarantee.
If you don’t like our strategy or creative proposals, you don’t pay anything. It’s that simple. We only continue if you’re convinced.
You only pay if you’re convinced!
Frequently Asked Questions ❓
How long does it take to see improvements in CPI?
Typically, we see CTR improvements within 24–48 hours of testing, and significant CPI reductions within the first week of optimization.
Do you work with all mobile game genres?
We specialize in casual, hyper-casual, puzzle, strategy, and mid-core. Each genre requires different creative approaches that we master.
What’s included in the creative testing package?
15–20 variations of UGC creatives, different hooks, A/B testing setup, performance analysis, and recommendations for scale-up.
Do the creators actually play the full game?
Yes, we give them 3–5 days to play authentically before recording. Only then do we get genuine reactions that truly connect.